the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs
the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
The E-Myth Revisited will help you grow your business in a productive, assured way.