{"product_id":"foolproof-how-to-find-and-test-great-business-opportunities","title":"Foolproof: How to find and test great business opportunities","description":"Have you ever launched a new product or service and it flopped? Foolproof is a practical book that will help bridge the sometimes huge gap between innovation and successful commercialisation.\nFoolproof contains thirteen true stories of failure and success from entrepreneurs and investors from organisations including as Xero, Phil \u0026amp; Teds and Movac, along with many fictional examples. The foreword is by Sir Ray Avery.\nThere are few books available on market validation, and none are dedicated to the unique New Zealand market.\nGood: Tidy condition.","brand":"Hugs Press Wellington","offers":[{"title":"Good \/ 000130001","offer_id":48068174119063,"sku":"9780473205058-GD-000130001","price":8.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/9002\/8951\/files\/15778651.jpg?v=1785061582","url":"https:\/\/thriftreads.co.nz\/products\/foolproof-how-to-find-and-test-great-business-opportunities","provider":"Thrift Reads","version":"1.0","type":"link"}