{"product_id":"the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making","title":"The Strategy and Tactics of Pricing A Guide to Profitable Decision Making","description":"\u003cp\u003ePractical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.\u003cbr\u003eNon-Fiction:  Business:  Nagle\u003c\/p\u003e","brand":"Prentice Hall","offers":[{"title":"Very Good \/ 000120001","offer_id":67596672860311,"sku":"9780130262486-VG-000120001","price":12.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/9002\/8951\/files\/9770003482234.jpg?v=1790389048","url":"https:\/\/thriftreads.co.nz\/products\/the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making","provider":"Thrift Reads","version":"1.0","type":"link"}