{"product_id":"what-a-ride-mate-the-life-and-times-of-the-mad-butcher-peter-leitch","title":"What a Ride, Mate! The Life and Times of the Mad Butcher - Peter Leitch","description":"In a revealing glimpse into the private world of the Mad Butcher, Phil Gifford reveals just what makes the Butcher tick and made him the King of the Sausage Sizzle and everybody's mate.  Peter Leitch mad a name for himself and his butchery business by his up front in your face marketing advertising campaign.  Known for his discount pricing but also for his unwavering support of the New Zealand Warriors Rugby Legue Team everybody was his mate from lifelong friends to T V reporters and personalities to the person who he just met, you were always \"Mate\".  This larger than life personality is a great Kiwi bloke.","brand":"HarperCollins","offers":[{"title":"Very Good \/ e4726fa1615","offer_id":48068003168407,"sku":"9781869506896-VG-000120001","price":10.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/9002\/8951\/files\/17110093482853.jpg?v=1785057352","url":"https:\/\/thriftreads.co.nz\/products\/what-a-ride-mate-the-life-and-times-of-the-mad-butcher-peter-leitch","provider":"Thrift Reads","version":"1.0","type":"link"}