Good
Copy 168049ea45b
Condition notes
Tidy condition minor marks on the cover.
Available now
Skip to product information
Grade guide
$8.00
Big Brands Big Trouble Lessons Learned the Hard Way
$8.00
Brief description
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other...
Read full description- Paperback
- Published 2002
- Pre-owned
Every copy is individually graded
Choose your condition
Each option is one physical pre-owned copy. Condition notes describe the copy you will receive.
About this book
Description
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other super brands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
Buying pre-owned books
Frequently asked questions
How do I know what condition my book is in?
Every physical copy has a grade and its own condition note. Choose the copy you want on the product page and read that note before adding it to your cart.
What do the book grades mean?
Our grades run from As New through to Binding Copy. They provide a quick overall guide, while the condition note records the wear or damage specific to that copy.
Can I return a second-hand book?
Because our books are pre-owned, sales are generally final. If your book arrives in a condition that is significantly different from its description, please contact us so we can help.
How much does shipping cost?
New Zealand orders of $40 or more receive free shipping. For smaller orders, Christchurch delivery to postcodes beginning with 8 is $5, metro New Zealand delivery is $9, and rural New Zealand delivery is $14.
If your address is rural, please choose the rural delivery option at checkout.
Do you ship outside New Zealand?
We currently ship to Australia for a flat rate of $37. We do not currently ship to other countries.
Can I collect my order?
Yes. Choose local pickup at checkout and collect from 9 Penbury St, Waltham, Christchurch 8023. Pickup orders are usually ready within 24 hours, and we will email you when your order is ready.
Check our current store hours before visiting.
When will my order arrive?
We ship with NZ Post. Standard delivery usually takes 3–5 working days, with rural delivery sometimes taking a little longer. We will email your tracking number after dispatch.